Brand identity not ready before launch or investor meeting.Brand kit delivered today.

PM scopes in the first 15 minutes what is achievable before your pitch date. In 8-16 hours (Full Day or two Starter sessions), a brand designer can deliver: a logo mark with 2-3 variations (primary, icon-only, monochrome), a defined colour palette (primary, secondary, accent, background) with hex values and accessibility contrast ratios, a typography system (heading font, body font, usage guidelines), and a one-page brand guidelines document that your team and the pitch deck designer can follow immediately. For an investor pitch specifically, the designer also creates a Pitch Deck Template 4-5 slide layouts using your new brand so the deck is on-brand from day 1. Scope is confirmed before work starts so there are no deadline surprises.

Yes. A full brand system is a Sprint Pack engagement (2 weeks). The designer delivers: primary and secondary logo marks with clear-space rules and misuse examples, a complete colour palette with primary, secondary, neutral, and semantic colours (success, error, warning) with WCAG 2.1 AA contrast ratios for every foreground-background combination, a typography scale covering 6 heading levels, body text, captions, and code blocks with specific font sizes, weights, and line heights, brand voice guidelines (tone adjectives, do and do not examples, writing style rules), iconography standards (which icon library to use, sizing grid, consistent stroke weight), and a component style guide covering buttons, cards, and form elements in your brand colours. All deliverables are in Figma with a token library your developers can implement directly.

Yes. Logo refinement is a Starter session engagement. The designer identifies the specific problems with the current logo common issues include: amateur proportions (letter spacing too tight or too wide, inconsistent stroke widths), poor scalability (details that disappear at small sizes or favicon dimensions), colour combinations that fail accessibility contrast standards, a typeface that communicates the wrong personality for your market positioning, or simply a mark that looks like a DIY Canva creation rather than a professionally designed identity. The designer provides a refined version that preserves recognisable elements from the original (important for brand continuity) while fixing the specific issues, plus 1-2 alternative directions if you want to explore a more significant direction change. You receive final files in SVG, PNG (all sizes), and Figma for your team.

Yes. Every brand delivery includes the full format set for both digital and print production. Digital formats: SVG (vector, scales to any size without quality loss use in code and web), PNG at multiple resolutions (1x, 2x, 3x for high-DPI displays), and Figma source file (for marketing team to create new assets). Print formats: EPS or AI (vector format for print production and signage), PDF (single-page brand guidelines for sending to vendors), and CMYK colour values alongside hex and RGB for accurate print colour reproduction. For digital product integration: the designer provides a Figma component library with the logo and core UI elements as reusable Figma components, and a colour token export compatible with Tailwind config, CSS custom properties, or your existing design system.

Investors evaluate brand identity for three signals: professionalism (does this look like it was built by a serious team or a side project?), differentiation (does this brand stand out from the 47 other SaaS companies the investor sees this quarter?), and scalability (does this identity have room to grow can it work on a billboard, a conference booth, a mobile app icon, and a tweet all at the same time?). The specific brand elements investors notice: a wordmark that is immediately legible at small sizes (your name in the pitch deck header), a colour palette that is distinctive rather than defaulting to generic startup blue-grey, and a visual style that communicates your specific market position (enterprise software looks different from consumer software, AI infrastructure looks different from vertical SaaS). The designer delivers with these investment-context signals explicitly in mind.

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