Organic traffic dropped 40% after site migration or update.Recovery plan today.

PM assigned in 10 minutes. SEO specialist starts diagnosis within the hour. A 60% traffic drop following a confirmed Google algorithm update indicates your site was targeted by the specific quality signals that update targeted typically helpful content (thin or AI-generated content without depth), link spam (unnatural backlink patterns), or core quality (E-E-A-T: Experience, Expertise, Authoritativeness, Trust signals). The specialist uses Google Search Console data to identify which specific pages and queries lost ranking, cross-references those pages against the update's documented quality signals, and builds a prioritised recovery plan. Short-term fixes (technical SEO, content depth improvements on top pages) are implemented immediately. Long-term recovery (content quality programme, E-E-A-T signal building) is documented as a roadmap with estimated impact and timeline.

Yes. Page-level impact analysis is the foundation of every traffic recovery engagement. The engineer uses Google Search Console's performance report to compare click and impression data for the 3 months before versus 3 months after the drop date, filtered by page to identify which URLs lost the most traffic. The analysis identifies: your top 20 pages by traffic loss (these are the recovery priorities), the specific queries each page lost ranking for (tells you what topic authority Google no longer recognises), the correlation between page characteristics and traffic loss (thin content pages, pages with thin author information, pages without schema markup), and any pages that gained traffic in the same period (tells you what Google is currently rewarding in your niche). You get a ranked list of pages to fix with the estimated traffic recovery potential for each.

Most post-algorithm-update traffic drops are content quality issues, not technical SEO issues but the specialist checks both systematically. Technical signals checked first: Core Web Vitals regression (LCP, INP, CLS changes since last deploy), crawlability issues (pages returning errors or blocked in robots.txt), canonical misconfiguration (pages competing with themselves), and indexability issues (noindex tags accidentally added). If technical signals are clean, the diagnosis shifts to content quality: page depth and word count relative to top-ranking competitors, the presence of first-hand experience and expertise signals in the content, internal linking structure supporting topical authority, and structured data accuracy for pages that previously had rich results. You get a written diagnosis identifying the primary signal Google responded to, not a generic 'improve your content' recommendation.

Recovery timelines depend on the type of fix and the algorithm update severity. Technical SEO fixes fixing a crawl error, adding missing schema markup, resolving a canonical misconfiguration are detected by Googlebot within days and typically show ranking improvements within 2-4 weeks as pages are re-crawled and re-indexed. Content quality improvements rewriting thin pages with depth and expertise, adding author credentials and E-E-A-T signals, building internal linking structures take 6-12 weeks to show measurable ranking recovery because Google needs to re-evaluate the improved content over multiple crawl cycles. For severe algorithm penalties, recovery from a helpful content or spam update can take until the next algorithm update cycle typically quarterly. PM sets realistic timeline expectations and measurement checkpoints so you track progress accurately.

A written SEO recovery plan delivered at session close covers: pages-to-fix priority list ranked by recovery potential (estimated monthly search traffic recoverable if this page returns to its pre-drop position), for each priority page specific changes needed (content depth expansion, E-E-A-T signals to add, schema markup to implement, internal links to add from topically related pages), a content audit identifying your thin or outdated pages that are dragging topical authority across the entire domain, technical SEO fix list with implementation instructions for your developer (Core Web Vitals improvements, crawl issue corrections, schema additions), and a 90-day recovery timeline with milestones. PM also identifies any quick wins pages that lost small amounts of traffic from minor issues and can be recovered within 2 weeks with simple fixes.

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